"The Evocative Power of Things"

Thesis: In the "The Evocative Power of Things,", by Grant McCracken, there are both good sides and dark sides dealing with consumer goods.

Section 1: In the section displaced meaning and consumer goods, it mainly focuses on what displaced meaning is and how it's represented and to manipulate though the consumer system. Cultures use products as objects of displaces meaning.

Section 2: In section 2, displaced meaning, the author only talks about one of the several strategies that at at the disposal of a culture in its treatement of the chronic aspect of social life. That one strategy is the displaced meaning strategy.